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21 April 20268 min readResearch

We Analysed 100 LinkedIn Posts. Here Is What We Found.

We ran one hundred recent LinkedIn posts through the BS Detector to see which habits reliably push corporate writing from mildly annoying into full performance art.

The pattern was pretty consistent. The highest scoring posts tended to overstate routine events, flatten specifics into motivational mush, and treat vague optimism like evidence.

Lower scoring posts usually sounded like actual humans. They named a project, described a tradeoff, and resisted the urge to transform every meeting into a revelation.

Top Findings

  • The most common trigger phrase was "excited to announce", usually followed by a job update dressed as a life lesson.
  • Posts that framed ordinary work as profound personal transformation scored consistently higher on the BS Index.
  • Specific details lowered the score. The foggiest posts were the ones most eager to sound inspiring.