Ten static pages explaining exactly what each BS Detector category measures, why it appears in corporate writing, and what the most common examples look like in translation.
People rarely search for "business communication taxonomy." They search for things like "what is synergy in corporate speak" and "examples of corporate euphemisms." These pages answer those questions directly and lead back to the detector when curiosity turns personal.
Synergy Fluff is the language of collaboration without the inconvenience of specifics. It sounds constructive, aligned, and polished while carefully avoiding who will do what by when.
This page targets people searching for what synergy means in corporate speak, why it sounds empty, and how to spot it in the wild.
Fake Urgency is pressure theatre. It creates the feeling of immediate importance without supplying a real deadline, external constraint, or consequence that would justify the panic.
This page targets searches for fake urgency examples, workplace urgency language, and how corporate messaging manufactures pressure.
Responsibility Fog is what happens when writing has been carefully designed so events occur, priorities emerge, and outcomes drift into being without any human being clearly attached to them.
This page targets searches around corporate accountability language, passive voice at work, and why company memos often hide ownership.
Metric Abuse is numerical theatre. It uses percentages, KPIs, and performance language to project rigour even when the figures are context-free, selectively framed, or too vague to verify.
This page targets searches for meaningless business metrics, vanity metrics, and how numbers can sound precise while saying very little.
Startup Dialect measures how densely a text is packed with venture-backed vocabulary: velocity, disruption, founder energy, platform thinking, and the general belief that nouns become more valuable once made slightly weirder.
This page targets searches for startup jargon, startup buzzwords, and what startup language actually means in plain English.
Virtue Signalling measures the distance between moral posture and concrete action. It spikes when a text spends a lot of energy sounding principled, caring, or values-led without showing what anyone materially did.
This page targets searches for corporate virtue signalling examples, values language at work, and performative company statements.
Padding & Filler is the upholstery category. It measures how many words are present mainly to create smoothness, ceremony, or length rather than meaning.
This page targets searches for empty corporate phrases, filler words in business writing, and how to make office prose more concise.
Confidence–Evidence Gap measures how boldly a text makes claims relative to the proof it supplies. It rises when certainty arrives first and substantiation is expected to catch up later.
This page targets searches about overconfident business language, unsupported claims in corporate writing, and how rhetoric outruns evidence.
AI Writing Fingerprint measures the telltale signs of generated prose pretending to be thoughtful human communication: balanced clauses, polished vagueness, suspiciously even tone, and a deep emotional relationship with transitional phrases.
This page targets searches for how to spot AI writing, AI corporate email examples, and signs of generated business prose.
Euphemism Body Count tracks how often bad news is dressed up as process, opportunity, recalibration, or transformation. It is the category for language that arrives carrying condolences in a branded tote bag.
This page targets searches for corporate euphemism examples, layoffs language, and how companies soften bad news in public statements.